A number of companies have sprung up recently offering to increase your Twitter Followers or Facebook Page Likes for a relatively small fee.
So is it worth using this service?
Yes and no.
The main value in gaining a large number of followers and likes in a short amount of time is because of the social snowball effect. Getting people to follow a new Twitter account can be difficult when they see you only have a few followers. But if they notice 500 plus followers then the automatic assumption is that your tweets are obviously worth following.
The other plus about buying Twitter followers is that you’ll not need to follow anyone yourself. For example, a Twitter account that has 2000 followers but also follows 2000 is not as appealing as an account that has 2000 followers but only follows 50- much like celebrity accounts. Again the automatic assumption is that you must be tweeting information worth following.
But this is about as much value as you can get from buying followers and likes. The downside is your new purchased audience will have little or no interest in your business. In fact many of them might not even be real people! So the money you spend will be purely for image.
So our advice would be if you are considering buying followers or likes only purchase the minimum amount- usually 500. From this base start to build your social audience organically using a combination of interesting content and engaging with other like-minded social media users. This may take a little longer but the value to your business will be so much more by communicating with people who are genuinely interested in your company or your brand.